- Welcome to Zelda Dearest, Asheville's new downtown boutique hotel and our artful love letter to Asheville, where the spirit of southern hospitality comes to life. Hidden away like a secret garden in downtown's South Slope, perched above Biltmore Avenue, our stunning and refined hotel captures the worldly and creative essence of Zelda Fitzgerald. Just as Zelda enchanted the world, we will enchant you with graceful hospitality, indulgent surroundings, and an irresistible charm. Each unique room is an indulgent homage to the historic architecture of Asheville and the artful spirit that surrounds it. A feast for the eyes, and a truly enchanting experience, we invite you to reside, even if just for a little while, in the embrace of timeless sophistication. Zelda Fitzgerald, known for her curiosity, creativity, and independent spirit, remains a heroine of Asheville, and a constant inspiration to us. Her love for travel and hotels resonates deeply within our thoughtfully appointed walls. Asheville held a special place in Zelda's heart, and we humbly honor her memory through our sincere hospitality, exquisite accommodations, and our adoration for this beloved little city. Spend the night with us and see Asheville as dearest Zelda would — delightfully intimate, perfectly splendid, and hopelessly in love with the world all around.